From Hvar’s Wedding Industry to My Own Wedding Planning Studio

My professional journey in the wedding industry began on Hvar Island, where I worked at Sunčani Hvar Hotels from 2016 to 2019 — a particularly dynamic period when demand for destination weddings on the island was growing rapidly.

Working in hotel sales and event coordination, I was closely involved in the process of helping couples discover the right venue and bringing their ideas to life. Over those three years, I worked with approximately 50 weddings annually, mostly at the Beach Club Hvar, gaining first-hand experience of venue operations, client consultations, site inspections, food tastings, menu planning, event setups and catering service.

This was where I developed my understanding of Hvar as a wedding destination, not simply as a beautiful place to celebrate, but as a collection of venues, teams and logistical considerations that need to work together seamlessly.

After my time in hospitality, I moved into independent wedding planning, spending the following three years working with an established Croatian wedding planning agency. This gave me the opportunity to approach weddings from the couple’s perspective, managing the wider planning process and coordinating the many different elements that make each celebration unique.

Eventually, I decided to establish Wedding Muse Croatia and build a business around my own approach to wedding planning.

Today, I bring together these two perspectives: the operational knowledge gained from working within the hotel industry and the experience of planning weddings on behalf of couples.

Hvar remains a particularly meaningful destination in my work. Having experienced its wedding industry from the inside during a period of significant growth, I understand the importance of choosing the right setting, asking the right questions and planning beyond what can be seen in photographs.

My goal is to help couples experience the best of Croatia through thoughtfully planned celebrations that reflect their personalities, priorities and vision.

Get in touch!